Your business card is an extension of your brand, and it should reflect your company's identity. It should include your name, company name, and contact information, such as your phone number, email address, and website. You can also include your logo and slogan to make it easier for customers and prospects to remember you. To make the most of the space on your business card, consider using both sides.
On the front side, include your name and title, physical address (if you have a physical store), phone number, email address, and website. On the back side, you can add your logo and slogan, as well as a cool, modern or artistic map if your clientele needs to come to you. When designing your business card, keep in mind that most people will put it right in their pockets. Consider the size of the card, its orientation, custom cuts, and material you'll use.
You can also include the URL of your website or social media profiles on the card. However, choose the URLs you use most often to make better use of the small space. For example, UPS (United Parcel Service) for 43 years had a logo on its business cards that showed a package wrapped in thread over the carrier's shield. Instead of just putting your branded details and colors on a regular square card, you might want to spice things up by trying out the latest trends in business cards.
You can also bend the corners for a friendlier business card. When ordering business cards, consider using automated ordering workflows tailored to each customer. This will make ordering high-quality business cards a breeze. Make sure that your business card is easy to understand and focuses only on the key details so that it stands out from other cards.
