When it comes to business cards, there is no one-size-fits-all solution. Some people and companies prefer single-sided cards, while others opt for double-sided printing. But what are the advantages and disadvantages of each option? In this article, we'll explore the pros and cons of both single-sided and double-sided business cards, so you can make an informed decision about which one is right for you. Sometimes a blank side may be desirable. Double-sided business cards may not always be preferred, as many people write certain details about the person who gave them the card.
If it is printed on both sides, there is not enough white space for the recipient to take notes. Double-sided cards have become the norm for several reasons, but both types have good and bad designs. Try to make your logo or brand the only image on your business card. If you are printing double-sided (which is recommended), on the back you must include your contact details. You are synonymous with your brand and your customers or colleagues should associate you with it immediately. So don't stray from your brand colors in any way, it's just confusing.
With a double-sided card, you have the opportunity to maximize your brand. Use the extra space to make sure your card is well designed and includes extras such as slogans and promotional graphics. To get the most out of a double-sided card, place all your direct contact information on one side and use the other to showcase your business. Business card backs are a great place to do this, and it's a useful way to advance a prospect's journey through the sales funnel by bringing them to your site. Even if they don't need your business now, they'll keep the card in case they do it later.
And if it's in your skill set, use the design on the back of your business card to showcase your skills, highlight the work you're proud of, or create something new. In an increasingly digital age, an innovative business card has the power to make a real impact on a potential customer, employee or employer. A business card is designed to be stored in a wallet, purse, or pocket, so a strange shape could make it difficult to store and ultimately cause it to be thrown away. A lawyer or consultant may have single-sided cards with their contact information, while an IT company or retail company may provide a double-sided card so they can offer more information. Don't put your personal Facebook or Instagram on your business card; your potential customers don't need to know what you had for breakfast or what you spent the weekend on the binge. You can give out your double-sided cards to virtually any of your employees who travel elsewhere to promote your business.
It's easy, with economies of scale, to design and print a business card for everyone, but it may not always be the best idea. You want your business card to be pleasing to the eye, which means striking a balance between design and emptiness. You can't exactly put a video on the back of a business card design (yet), but you can use it as a place to direct it to one. Working together with a brilliant design portfolio and resume, your business card shows people what you do and how to contact you. Make sure you keep all these points in mind when deciding how many sides you want your business cards to have. Also, if your contact details have changed (maybe you changed your phone number), reprint your cards; don't try to fix your cards or write your new number on the back, it looks scruffy and unprofessional.
Single-sided business cards require less expense in the end, as you only pay to print ink on one side instead of on two sides. In addition to emitting subconscious signals, it will help you stand out from the stack of basic white business cards on a prospect's desk. In conclusion, when deciding whether single-sided or double-sided business cards are right for you, consider factors such as cost savings versus design impact; how much information needs to be included; whether there is enough white space for recipients to take notes; and whether there is enough room for creativity in terms of design elements.
